You’re photographing clients. You’re delivering the work. Money is coming into your business.
But are you actually making what you think you are?
Pricing photography involves so much more than choosing a session fee that sounds right or looking at what other photographers are charging.
If you’ve never really broken down those numbers, your pricing may be based on more guesswork than you realize.
If you’ve never really broken down those numbers, your pricing may be based on more guesswork than you realize.
Are you underpricing your photography?
Before you change your prices, find out where you currently stand.
Take the FREE “Are You Underpricing Your Photography?” quiz to take a closer look at the way you’re currently pricing your work and identify areas you may not have considered.Think of it as a quick check-in with your business.
Introducing the BD Education Pricing Guide
I didn’t create this guide to hand you my prices and tell you to copy them.
Because what works for my photography business may not work for yours.
Instead, I created a resource to help you understand what should actually go into your pricing so you can make decisions based on your business, your expenses, your goals, and the experience you’re providing.
Charge with confidence and build a business that pays you back
Written from 15 years of real studio experience, this guide breaks down why pricing feels so hard—and how to fix it. It's not a spreadsheet of "what to charge." It's the mindset and math behind sustainable, profitable pricing.
You'll learn why confidence comes after action (not before), how to spot the scarcity trap that keeps your calendar full and your bank account empty, what a session actually costs once you account for everything behind the scenes, and how to shift from booking more clients to increasing your average sale. It closes with a hands-on pricing worksheet to calculate your numbers based on your real expenses and goals.
If you've ever wondered whether you're undercharging, this guide gives you the framework to find out—and the confidence to change it.
Understand the numbers behind your photography business
WHAT’S INSIDE
Inside the Pricing Guide, we’ll walk through the different pieces that should influence what you charge, including:
Your true cost of doing business
How much time you’re spending on a client
Evaluating your current pricing
Revenue vs. profit
Pricing products, digital, and other offers
Building internal session pricing
The expenses you may not be accounting for
The goal isn’t to give you another photographer’s price list. It’s to help you understand how to build your own.
From “I think this is what I should charge” to knowing why.
Imagine being able to look at your pricing and understand the reasoning behind it.
Not because another photographer charges the same amount.
Not because it feels like a good number.
Not because it’s what you’ve always charged.
But because you understand what it costs to run your business and what your pricing needs to accomplish.
Less guessing. More clarity.
More intentional decisions.
I had to learn this too.
FROM BARBARA
When I started photography, I was focused on becoming a better photographer.
I thought about my camera, my lighting, my posing, my editing, and how I could create better work for my clients.
But becoming a better photographer didn’t automatically teach me how to build a profitable photography business.
I had to learn the business side too.
I had to understand my numbers, recognize what it actually cost to provide the experience I wanted to give my clients, and stop basing my pricing decisions on what everyone else was doing.
That’s one of the reasons I created BD Education.
I’m not here to tell you to build your business exactly like mine.
I want to help you better understand yours.
Barbara
Charge with confidence and build a business that pays you back
Written from 15 years of real studio experience, this guide breaks down why pricing feels so hard—and how to fix it. It's not a spreadsheet of "what to charge." It's the mindset and math behind sustainable, profitable pricing.
You'll learn why confidence comes after action (not before), how to spot the scarcity trap that keeps your calendar full and your bank account empty, what a session actually costs once you account for everything behind the scenes, and how to shift from booking more clients to increasing your average sale. It closes with a hands-on pricing worksheet to calculate your numbers based on your real expenses and goals.
If you've ever wondered whether you're undercharging, this guide gives you the framework to find out—and the confidence to change it.
THE DETAILS
A practical digital resource created for photographers who want to better understand their pricing and make more informed decisions about what they charge.
You’ll receive immediate access after purchase.
Still wondering if you need it?
Start with the free quiz.